No, it is very similar but different because...
Vita-Flex is similar to Reflexology in that they are both working reflex or pressure points on the feet, Vita-Flex however is far more extensive and uses a different finger and thumb application. A Vita-Flex treatment also includes the hands, scalp, face, ears and other areas of the body plus the Atlas Adjustment to rebalance the spine as a part of a treatment. The Vita-Flex technique is more effective because of the nature of the movement than Reflexology. Reflexology is still an effective modality but not as compreehensive and effective in my experience. I have taught several Reflexologists that would agree. See my video clip of me demonstrating the technique.